DEFAÏENCE, founded by Nicola Bacchilega (previously worked at VERSACE), is an avant-garde, luxury Italian jewelry and fashion house known for its haute couture designs. DEFAÏENCE has been featured in Vogue, Elle, Harper’s Bazaar, and and worn by Jennifer Lopez, Kylie Jenner, Camila Cabello, to name a few. The opportunity arose to create product videos for the upcoming SS25 collection 'SEKHMĒT,' showcased digitally at Milan Fashion Week SS25. The SEKHMĒT collection was inspired by the powerful Egyptian goddess, with a colour palette drawn from desert landscapes and sunset hues. To ensure the product videos matched the collection’s aesthetic, both gold and silver jewelry were tested, ultimately selecting silver for its perfect alignment with the tones. To enhance the desert theme, sand particles were integrated throughout the video, symbolizing the connection between the jewelry and the natural elements. In post-production, sutle light reflections were added, creating a seamless and cohesive visual experience that ties the collection to the fashion film and other pieces.
Additionally, several more videos were created, aligned with the brand's overall aesthetic, featuring a sleek grey background, designed for use on social media platforms during events like sales or store launches.
Client: DEFAIENCE
Type: Social Media & Email Marketing for MILAN FASHION WEEK SS25
Campaign Role: Concept Development, Storyboarding, 3D Animation, Visual Direction
Concept & Art Direction: Rituparna Appelle
3D: Rituparna Appelle & Arunav Bhatt
Music: DEFAÏENCE
