Founded by Versace alumnus Nicola Bacchilega, DEFAÏENCE is an avant-garde Italian luxury house redefining haute couture through its bold jewelry and fashion. Fresh off a high-profile appearance at the 68th Grammy Awards—where the brand was worn by Ayra Starr—they have officially launched their new Atelier Edition.
Rooted in the organic beauty of ancient seafloors, the new Atelier Addition jewelry collection comes to life in these campaign videos. Nicola the designer’s fascination with underwater fossils is evident in every sculptural, hand-crafted detail. Head over to the Reels section on Defaience’s Instagram to watch the full video!
Client: DEFAIENCE
Type: Social Media & Email Marketing for New Jwellery Collection Shoot
Campaign Role: Concept Development, Storyboarding, 3D Animation, Visual Direction
Creative Direction: Sarah Venturini
Concept & Art Direction: Rituparna Appelle
3D Modelling and Animation: Arunav Bhatt
3D Rendering and Post Production: Rituparna Appelle
Sound Design: Valerio (twiceaweekmusic)