Founded by Nicola Bacchilega, DEFAÏENCE is an avant-garde Italian luxury house redefining haute couture through its bold jewelry and fashion.
Newly launched: The DEFAÏENCE Atelier Edition, following the brand's standout appearance on Ayra Starr at the 68th Grammy Awards.
Inspired by the organic beauty of the ocean's seabed, the new Atelier Addition jewelry collection comes to life. DEFAÏENCE's Instagram has the full video!
Client: DEFAIENCE
Type: Social media & email marketing for the new collection
Campaign Role: Concept development, storyboarding, 3D animation, visual direction
Creative Direction: Sarah Venturini
Concept & Art Direction: Rituparna Appelle
3D Modelling and Animation: Arunav Bhatt
3D Rendering and Post Production: Rituparna Appelle
Sound Design: Valerio (twiceaweekmusic)