Indulgence Reimagined is a series of visual storytelling product videos developed for NOIRGAZE, a London-based luxury handbag brand founded by Central Saint Martins alumna Vingi Wong, whose experience includes working with fashion houses such as Christopher Kane, Vera Wang, and Jeremy Scott. Known for its sculptural designs, vintage-modern aesthetic, and handcrafted quality, NOIRGAZE inspired a concept centered on the idea of indulgence, both natural and refined. In these videos, a luscious cherry and a deep-hued blackberry slowly morph into NOIRGAZE’s signature handbag, creating a surreal yet elegant transformation that reflects the brand’s fusion of nature, femininity, and craftsmanship. This poetic metamorphosis was brought to life through a blend of 3D animation and AI-enhanced texture work, making it one of my most technically ambitious projects to date. From pitching the initial concept to storyboarding and final execution, I led the entire creative process. While the product videos will officially launch in Summer 2025 on social media and through email marketing, I’ve been granted permission to include them in my portfolio. The full videos will be uploaded once the work is live.
Client: NOIRGAZE
Type: Social Media & Email Marketing
Campaign Role: Concept Development, Storyboarding, 3D Animation, Visual Direction
Concept & Art Direction: Rituparna Appelle
3D Modeling: Arunav Bhatt
3D Animation: Rituparna Appelle
Music: Rituparna Appelle